James Perse began his company with baseball hats and tee shirts for the film industry. For the purposes of our study, let’s begin by taking a look at the 2nd product category of his company, women’s apparel.
Find an image of a tall leggy blond with wind tossed hair. Clear, soft, and soapy clean skin wearing little to no makeup and you have the James Perse central character to the brand’s story.
Get to know her, well. You may reach out for a book on Stella Adler’s acting technique as it relates to developing the imagination, understanding the character elements, and learning the character’s rhythm. While you’re at it, write an emotional diary ala Ivana Chubbuck’s “Power of the Actor.” And do some Chekhov exercises to explore her physical gesture.
Creating a consistent brand requires an understanding of the character on every level. Where and how does the character live? How does she think? What would she do in any given situation? It truly is similar to studying for an upcoming role in a film, play or TV show.
An excellent choice of the model selection, here she is, the James Perse feminine.
Let’s call her “JP”. Embody and think as she does.
Peruse the women’s collection and ask “Is this you?”
Enjoy the process! More to follow soon……
Sylvie Obledo 